How It All Started
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Our Circular Procurement Mandate
As a brand committed to the "Celebrate Thoughtfully, Gift Sustainably" philosophy, we seek partners who share our dedication to environmental responsibility, ethical sourcing, and high-quality craftsmanship.
Peela Patang is determined to lead the gifting industry's transition to a circular economy. We actively prioritize materials and partnerships that focus on reducing waste and keeping resources in use for as long as possible.
Partnership Focus
Prioritizing materials with high post-consumer recycled content, or inputs that are renewable and certified.
Circular Inputs
Actively sourcing from local enterprises, craft clusters, or NGOs that support ethical employment and social upliftment.
Community Livelihoods
Ensuring verifiable ethical labor practices and complete supply chain transparency from raw material to finished product.
Ethical Traceability
Leveraging digital tools and co-creating solutions with suppliers to drive efficiency, improve compliance, and accelerate sustainable outcomes (e.g., using AI for tracking material origin or developing new sustainable paper types).
Technology & Innovation
Rohit Krishnam serves as a Buyer associated with Nav Yuj Pvt. Ltd. His role is fundamental to the operational success and mission alignment of Navyuj's impact-focused portfolio.
Mr. Krishnam manages the sourcing and procurement processes, ensuring resources for Peela Patang are acquired efficiently and in alignment with Nav Yuj's values of sustainability and responsible partnership. Specifically focuses on sourcing eco-friendly raw materials, sustainable packaging, and specialised artisanal inputs for the thoughtful gifting line.
His expertise ensures operational continuity and quality assurance, enabling Peela Patang to translate Navyuj’s intention into measurable market impact.